I haven’t been around for very long, but I’ve been blown away by the amount of support and growth I’ve seen with Ymor Beauty. It just keeps getting better, and it made me want to create a short list of what I think helped solidify my blog’s foundation.
I created this part of my world on a random afternoon while I was on summer break from school. I was struggling to decompress–I was still strung up following an intense summer of clinical and theory. I needed a reason to write and I needed an outlet for all the non-medical information that piles up inside my thoughts. I’m curious by nature, and I spend a lot of time researching, and this has made me a source of information for friends and family. So, why not expand my audience?
An important note: success is subjective, and there is no formula out there to predict the outcome of your blog. That being said, here are 10 essentials that helped Ymor Beauty grow.
1. My #1 Rule
Don’t take it seriously. Hustle, maintain good work etiquette, and seize every opportunity to grow, but really, don’t take it seriously. And this applies to anything in life. We’re all living on a spinning mudball, trying to find purpose and passion. Have fun with it–this is a world you built and it can include, or exclude, whatever you want.
2. Stay Connected
This has been the toughest for me. Before creating Ymor Beauty, I didn’t have any social media accounts. The only apps I had downloaded on my phone were CBC News and the weather. Now, I have an Instagram, a Twitter, a Pinterest, and a Bloglovin account. (I still hate Twitter.) These social platforms have been so essential in getting my blog out there. Most importantly, I have been able to interact with my audience, make friends, and network with bloggers and companies. We live in an age where I can easily tag an individual and find myself on their radar. The more present I am online, the easier I am to find in search engines.
There’s a lot of resources out there that can help maximize your blogging success, and it doesn’t have to be expensive. I use the basics and I only plan to upgrade when I’m certain it’s feasible. Here are some great programs that I’m familiar with:
- PicMonkey: this is a free picture editor and collage maker that doesn’t require installation.
- Photoshop Editor: I use Photoshop CS6, but this is an alternative editor for quick fixes. No installation needed and it’s free.
- StatCounter: if you’re hosted by WordPress, you can’t add as many features as you want, but you can paste this counter in a widget. I like how it differentiates between first time visitors and returning visitors.
- Camera+: this is an app to help edit your pictures on the go. I take pictures with my phone and this helps me alter lighting and quality. Let me tell you… it’s all about lighting and angles!
4. Enjoy Your Workspace
You may not have a room dedicated for office-use (yet), but make the best with what you got! I’ve revamped my workspace to be welcoming, calming, and work-friendly. Make it yours and make it a space that you can spend hours in. I always look forward to lighting my candle and sitting by a vase of fresh flowers.
Follow blogs with similar interests, comment on posts that you enjoyed, be sincere with your audience and fellow bloggers. Build friendships and write in your own voice. I write how I speak so that my readers can hear a voice when they see my words. It’s my way of interacting with every unique reader.
6. Don’t Worry About Trendsetting
At some point, maybe you’ll be approached to write about new products that have yet to launch. In the meantime, don’t be afraid to review and talk about products that have been around for a while. I’ve reviewed things that have been on the market for 3+ years, but everyone writes differently!
7. Be Organized
Write everything down! I’m a stickler for schedules and notebooks because ideas come in waves. Sometimes, I don’t have access to my computer or time to write, so I’ll jot down ideas. (You will forget it.) The majority of my posts are scheduled–this sets soft deadlines for me and a creates consistency in my blogging.
Be consistent, but focus on quality. You might not have anything to say for a week, and that’s ok. (But, I will get angry texts from friends if I’m gone too long.) Don’t rush content, don’t rush picture-taking, and don’t rush editing: it’s all in the detail. I write in chunks and I edit in chunks. I might write out my content and then add pictures the next day. This keeps things stress-free and fun.
9. Have Limits
This is important. Don’t pull a disk by throwing yourself head first and getting benched before you even have a taste of the game. Limits apply to social networking and creating content. I’ve established ‘social rounds’ (like medical rounds ha ha!): in the morning, with my coffee, I’ll check blog-related e-mails and social media. I take this time to read blogs, comment, creep on Twitter, post on Instagram, whatever! Then, I’m done for the day. I might check-in later in the afternoon or before bed on a slow day–but getting overwhelmed is not productive.
10. Plan For The Next Phase
These are just the basics. There is so much more to do and to try! There’s a whole blogging world beyond the basics. Take little bites and chew slowly. Savor the moment, but keep an eye-out on the next spoonful.
On another note, I have a good friend going through a vision-changing surgery today–so don’t be shy to think positive and send some good vibes over!
As always, thank you for reading. Most importantly, thank you for sticking around. I’ll talk to you soon.