Customize your own lipstick with Estee Lauder Pure Color

These are by far, the most pigmented lipsticks we’ve come across this year. The Estee Lauder Pure Color Love Lipsticks are worth checking out ASAP.

Top to bottom: Ripped Raisin; Haute & Cold; Rose Xcess; Proven Innocent; Juiced Up; Bar Red

Top to bottom: Pret-A-Party; Naked City; Hot Streak; Hi-Voltage; Crazy Beautiful; Blase Buff; Rebel Glam; Shook & Awe; Hot Rumour

There are no rules to love

The Estee Lauder Pure Color Love Lipsticks ($28) come in 30 shades and 4 beautiful finishes:

  1. Ultra Mattes if you want a long-lasting bold look.
  2. Shimmer Pearls if you prefer serious gloss with a lip-balm feel.
  3. Cooled Chromes if you’re looking for shiny, glitter-y lips.
  4. Edgy Cremes if you prefer the classic cream comfort.

The collection ranges from the perfect nude to the fire engine red, to the sultry mauve. You get serious, high-impact pigment with each lippy and the level of comfort is totally legit. The formula is infused with pomegranate, mango and a├žai power oils, and they all have a hint of irresistible cupcake scent. Best part, EL wants you to create your own lipstick by mixing and matching, applying colors in layers, or going for the fancy ombre look. The chisel tip applicator took a little time to get used to, but once you get the hand of it, you’ll start using those sharp edge to your advantage.

The whole collection is available exclusively at Shopper’s Drug Mart and!

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FTC: these products were sent for our consideration; all opinions are our own!