How I went back to my roots with No7

Last month, I had the chance to go back to my roots.

If you’ve been around for a while, you know I’m a scientist behind-the-scenes and began with science-heavy reviews. (It’s why I started this, after all.) Excitingly enough, while in Toronto last month, I had the opportunity to go back to my roots with No7.

You might have seen my Insta-Stories, but I spent a good part of my day chatting with No7 and their scientific skincare adviser, Dr. Mike Bell, about their newest launches in Canada, exclusively at Shoppers Drug Mart. We talked about the brand’s skincare breakthroughs, including the newest product coming in September—Restore & Renew Face & Neck Multi Action Serum—which has five clinically-proven age defying results. When I say clinically-proven, I mean, literally, proven in clinic through studies with a specific population, a control group, etc…

Who is No7

I’ve been a fan of No7 sine I first discovered the brand back in 2013 when I would spend hours watching Lisa Eldridge on YouTube. They are UK’s top skin brand that takes their skincare technology very seriously. Their tipping point in a saturated market? A BBC documentary that stated one of their serums—No7 Protect & Perfect—had been independently proven to reduce the appearance of wrinkles. This means there’s data, charts, and reports out there showing real and true physical signs of wrinkle reduction. Amazing. Not only that, they were the first brand in the UK to deliver quality premium products at an affordable price. Even more amazing.

Event Recap

Before the lovely evening cocktail, I spent an afternoon chatting, one-on-one, with Dr. Bell about the research, the philosophy, and the goal of No7 and their newest serum. I sat through a dynamic PowerPoint presentation, where I felt like I was back in class discovering something new and exciting, surrounded by some on the best skincare of the market. It was one of the best experiences you can have as blogger, especially if you appreciate the science behind ingredients. The cocktail itself was a treat, as the prosecco and hors d’oeuvres flowed freely while we talked all-things skincare. Truly unforgettable!

Stay tuned for my next post, where I’ll be breaking down the greatness of No7’s Restore & Renew serum, as well as a few more products I’ve been exploring this month.


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